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About Us

LOOKSIMA stands for Looks I Most Adore. Our mission is to provide professional and affordable stylist services to a wide audience. We achieve this by applying a very unique concept: we define your style and ask our stylists to recommend looks for you for all kinds of occasions based on your style profile. You can then buy what you like by clicking on the direct links provided next to each look, which take you to the store selling the items.

If you want to know what to wear to a party or a business meeting, or simply want to look stylish, LOOKSIMA is the right place for you!

It all started in NYC in the end of 2011 and we are now based in two of the largest countries of the world: the US and Russia. We have offices in New York, Los Angeles and Moscow and rely on well-known professional stylists on the both sides of the ocean to bring you the best of style and fashion.


We have been very lucky to have lived and worked in the US, Europe and Russia. This has been an amazing and very rewarding experience which enables us bring you the latest fashion trends from around the world.

Alex Bochkarev

Prior to starting LOOKSIMA, Alex had launched three successful internet businesses. Before starting his entrepreneurial career, Alex worked for Morgan Stanley, ABN AMRO and Clifford Chance but was always dreaming of building something on his own. It was only after getting his MBA that he moved on to start his first business, which became hugely successful in Russia. Alex is now focused on building LOOKSIMA and wants each of our users to benefit from our services. Alex has a Wharton MBA and MSU JD.

Nadia Bochkarev

Nadia has long worked in the beauty and fashion industry. Having worked for NY-based curly hair leader Ouidad and cosmetics flagship Bumble & Bumble, she got the idea of bringing style to men and women through the internet. The idea took some time to materialize and in the meantime she worked together with Alex on launching his other internet businesses. This is how LOOKSIMA started. Nadia is an exceptional LOOKSIMA enthusiast and enjoys talking to our users about their style experiences. Nadia has a Zicklin School of Business BBA.

© LOOKSIMA 2012-2013